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Free Tool

Profit Margin & Markup Calculator

Work out exactly what to sell an item for — enter your cost price and either your target margin or markup.

Enter Your Numbers

Fill in cost price and your target margin.

Enter a cost price and a margin under 100% to see your selling price and profit.

Want Kasuwa 360 to calculate this automatically for every product in your shop?

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Margin vs. Markup — What's the Difference?

Markup is your profit as a percentage of what you paid (cost price). Margin is your profit as a percentage of what you sold it for (selling price). They sound similar but give different numbers — a 50% markup is only a 33% margin, not a 50% margin. Mixing the two up is one of the most common pricing mistakes shop owners make.

This calculator lets you work from either one so you always know your real selling price and profit.